We designed and optimized the Shopify Plus storefront, ensuring a visually rich and mobile-first shopping experience tailored for the beauty industry. Using custom Liquid templates, we enhanced product pages with detailed swatch previews, shade finders, and virtual try-on features, helping customers make informed choices.

To boost conversions and engagement, we integrated Shopify apps for AI-powered product recommendations, dynamic filtering, and real-time inventory updates. We streamlined the checkout flow by implementing Shopify Payments, Afterpay, and other flexible payment options, ensuring a smooth purchasing experience.

We also focused on SEO and site performance, optimizing loading speeds, product descriptions, and structured data to rank higher in search results. Additionally, Google Analytics, Facebook Pixel, and Klaviyo email marketing automation were implemented to refine marketing campaigns and enhance customer retention.